testimonials vs. reviews


what is a testimonial?

A testimonial is a curated endorsement from a customer, colleague or peer stating their positive feedback about a first-hand experience with a person and/or business describing the benefits received from your products/services. Testimonials are widely positive in nature.

what is a review?

A review is an independent evaluation, opinion or recommendation from a customer about the quality of experience with a product/service and an interaction with a business and its employees. Reviews can range from great to good, fair to poor, depending on the intention of the writer.

types of video testimonials


an impression after interacting with a business or product/service


reasons why to choose a particular business or product/services

helpful tip

sharing a useful piece of advice on how to benefit from a product/service


longform text that describes a person's journey

product use

step-by-step descriptions of how to get the most out of a purchase


answering common questions to help purchase decisions

peer endorsement

a recommendation from a colleague in the same profession


an interaction between two or more people


an endorement arrangement in exchange for free product or pay


a comparison of the benefits of a product/service


a compilation of several types of testimonials to boost credibility

our demo is a quick 10 minutes

(yes, we timed it)

zero-risk money back guarantee

We provide a zero risk opportunity to use our smart video technologies and marketing know-how to benefit your business. However, if for some reason you aren't thrilled with the results, we have a no-questions-asked money back guarantee. Let AuthorityImpact add video testimonials to your web site for 120 days, and if you aren't convinced that they're producing results for your bottom line, we will issue you a full refund. We want you to be happy no matter what!

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