testimonials vs. reviews

what is a testimonial?

A testimonial is a curated endorsement from a customer, colleague or peer stating their positive feedback about a first-hand experience with a person and/or business describing the benefits received from your products/services. Testimonials are widely positive in nature.

what is a review?

A review is an independent evaluation, opinion or recommendation from a customer about the quality of experience with a product/service and an interaction with a business and its employees. Reviews can range from great to good, fair to poor, depending on the intention of the writer.

types of video testimonials

satisfaction

an impression after interacting with a business or product/service

recommendation

reasons why to choose a particular business or product/services

helpful tip

sharing a useful piece of advice on how to benefit from a product/service

storytelling

longform text that describes a person's journey

product use

step-by-step descriptions of how to get the most out of a purchase

faq

answering common questions to help purchase decisions

peer endorsement

a recommendation from a colleague in the same profession

interview

an interaction between two or more people

influencer

an endorement arrangement in exchange for free product or pay

before/after

a comparison of the benefits of a product/service

mashup

a compilation of several types of testimonials to boost credibility

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zero-risk money back guarantee

We provide a zero risk opportunity to use our smart video technologies and marketing know-how to benefit your business. However, if for some reason you aren't thrilled with the results, we have a no-questions-asked money back guarantee. Let AuthorityImpact add video testimonials to your web site for 120 days, and if you aren't convinced that they're producing results for your bottom line, we will issue you a full refund. We want you to be happy no matter what!