A testimonial is a curated endorsement from a customer, colleague or peer stating their positive feedback about a first-hand experience with a person and/or business describing the benefits received from your products/services. Testimonials are widely positive in nature.
A review is an independent evaluation, opinion or recommendation from a customer about the quality of experience with a product/service and an interaction with a business and its employees. Reviews can range from great to good, fair to poor, depending on the intention of the writer.
an impression after interacting with a business or product/service
reasons why to choose a particular business or product/services
sharing a useful piece of advice on how to benefit from a product/service
longform text that describes a person's journey
step-by-step descriptions of how to get the most out of a purchase
answering common questions to help purchase decisions
a recommendation from a colleague in the same profession
an interaction between two or more people
an endorement arrangement in exchange for free product or pay
a comparison of the benefits of a product/service
a compilation of several types of testimonials to boost credibility
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