benefits of using video testimonials

Questionnaire

better than text

capture a customer's delight in ways that text alone never could

authenticity

convey genuine feelings that establish authenticity

credibility

establish credibility with those who don't know your business yet

believability

video more so than text content which could've been written by anyone

attention

grab attention by standing out amongst text-only content

impression

connect deeper through visual expression and eye contact

retention

stimulate multiple senses, increasing memorability and content retention

trust

build trust through unbiased, face to face interactions

referrals

show your level of customer care, which leads to more referrals

benefits

generate more sales with a transparent approach to product benefits

success

differentiate from the competition by showcasing your successes

pain points

overcome skepticism and objections by addressing customer pain points

warm up

demonstrate before/after benefits as a way to "warm up" your sales pitch

solve problems

reveal solutions to increase confidence and close ratios

most affordable

take advantage of the most affordable promotional channel

social proof

brand reputation and competitor differentiation that can't be faked

audiences

show relevant testimonials to the right target audience

top performer

earn bragging rights from how your customers feel about your business

conversions

improve conversions by placing testimonials iat point of contact

multi-channel

share across multiple marketing channels and shared content

experience

establish your broad portfolio of clients and/or industry experience

stay on site

keep visitors on your web site so they don't have to search alternate sources

reinforcement

place testimonials to address specific products, personas and sales stages

recognition

customers like being featured, thanked and recognized

here's 15 (hidden) benefits of using video testimonials

more control

strategically control the narrative to persuade prospects to take action

referrals

testimonials are a great dress rehearsal for encouraging referrals

learning

use feedback to improve business operations and new product launches

staff high fives

share positive feedback with employees to boost morale and productivity

customer pov

gain insights into your business through ongoing customer feedback

experience

display previous work experience to boost your reputation

increase seo

use text and transcription to add content that search engines love

new to video

the easiest way to get started using video in your marketing

new audiences

discover new types of customers and ways of serving them

higher retention

learn ways of keeping customers satisfied

conversions

reinforce call to action decisions that lead to more conversions

buy more

gain insights that encourage customers to make repeat purchases 

market leader

establish a leadership position in your marketing and industry

differentiate

demonstrate why you're better than the competition

recruitment

attract better candidates by showcasing your happy employees

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zero-risk money back guarantee

We provide a zero risk opportunity to use our smart video technologies and marketing know-how to benefit your business. However, if for some reason you aren't thrilled with the results, we have a no-questions-asked money back guarantee. Let AuthorityImpact add video testimonials to your web site for 120 days, and if you aren't convinced that they're producing results for your bottom line, we will issue you a full refund. We want you to be happy no matter what!

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